Are you sitting on the tram and knits? Or you let your gaze wander freely on the bus while browsing a bit of a book? Then you are completely out. When we travel by public transport, most of us busy to interact electronically, either with smartphone, tablet or PC.
We have always used the travel time to other activities, such as card games and reading newspapers. But new technology has changed the activities.
– Now we use the transport stage to update us on the news and maintain contact with friends on social networks, reply to e-mails and consume culture as film or music, writing researchers in a new report from the Institute of Transport Economics.
Eight out of ten who travel by tram, subway, bus or train, bring a smart phone, the survey shows. Only two percent use public transport unaccompanied by any means of communication, the survey carried out among 1,650 travelers in Oslo and Trondheim.
The daily public transport, is equipped with more and newer technological gizmos than motorists.
Sending messages and read news
To send and read text messages are still the most popular destination for travelers do. Three of the four states that they typically send or receive text messages along the way. Then follow the usual phone calls, reading news, e-mail and social media.
Half read the news online, and one of three keeps up to date on social media while on the go.
Every fifth passenger with the laptop on your lap or in your bag. One of the seven with tablets.
Every six traveling collectively, have not smartphone. Most of these have an old fashioned mobile without access to the network.
Gender and age differences
There are significant differences between men and women when it comes to what they are doing on your phone, tablet or laptop PC.
Men often use e-mail and read more news. Women writes and receives more text messages, is more on social media and listen more to the music. It is also clear age differences. The younger passengers, the more activities report that they are doing along the way.
Students are more active than employees and homemakers / retirees, and provide more frequent use of multiple activities related to technology.
Active and social or job and News
The researchers divided the passengers into four groups with common characteristics. Here you can see which group you fit best into:
- Available during: This group has smartphones, but use them mostly for talking to others, send messages and surfing the web. These often use a car daily.
- Jobs and news: These individuals are well equipped with mobile technology, and are active users along the way. They prefer largely functional activities like email, text messages and reading the news. And some surfing online and using social media. These also use car lot.
- Active and social This is younger people who are avid users of social networking, entertainment and music. Travelling extensively with public transport.
- Technical independent One in five travelers have mobile phones without internet. Using the usually for calls and text messages.
Three out of four have travel app
Three out of four smartphone users have downloaded one or more travel apps his phone. In Oslo has half downloaded Ruter travel app showing timetables, followed by NSB billettapp.
In Trondheim AtB their ticket and travel apps most popular.
The four custom passenger groups will be further the DEVELOPMENT of new mobile applications on a separate digital innovation workshop.
Source:
Tom Erik Julsrud et al .: use of mobile communication devices along the way. What happens to the travel experience? TOI report.
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