Now the shops see which items you are looking at and what you spend money on – Dagbladet.no

(Dagbladet): A new technology is placed these days on Oslo’s shopping center, which means the shops can follow your pattern shop, radio station P4.

Using small sensors called beacons that communicate with apps on your mobile phone will stores be able to capture information about you.

– How long did you look at the sweater . Where did you go and what did you use the money for. This is sort of technology that can make the items you have seen cheaper for just you, says digital product manager Sølve Grimkelsrud in Clear Channel to P4.

For example, it may appear a personalized and customized advertising message on the advertising screen as the customer passes. Or send a message to customer’s mobile when they approach a store.

For Dagbladet tells Grimkelsrud the technology initially be used at shopping centers in Greater Oslo.

– It is natural to start here, to see how it set in the market, says Grimkelsrud.

tags in apps

For the technology to work, you must have downloaded the app to the store you shop . In addition, the bluetooth switched on.

– It placed a small code in the various apps we use in our system. When you are at or passing one of our digital displays where we have beacons deploy, we can collect data or run out a target message, says Grimkelsrud Dagbladet.

Do you have already downloaded the app is belonging to various stores and chains, it may well be you’ve already agreed that they collect information about you via beacons.

– Positioning Services is something that you very often agree, saying Grimkelsrud.

You do not want this service, there are two ways to avoid it: Either turn off bluetooth when you are in the affected stores, or delete app come theirs.

Skeptical

Inspectorate are skeptical about this kind of information retrieval and advertising.

– This is technology we know from the internet. It is hard to steer away from “cookies” and we fear that it will be just as hard to steer away from this monitoring, says technical director for technology in Inspectorate, Atle Årnes, to P4.

Grimkelsrud says this is a technology that has been here for a while already, but that is only now starting to adopt it in a number of countries.

– In Australia they have in April 2015 rolled out 3,000 beacons, which reaches 90 percent of residents say Grimkelsrud.