Malala-murder trial used in “humorous” advertising – Dagbladet.no

(Dagbladet): Freedom advocate Malala Yousafzai is used in a humorous element in an Indian mattress commercials.

Advertising, which is made by the Indian company Kurl On, Malala gets shot in the face, as she was by the Taliban when she was only 14 year.

The attack occurred on 9 October 2012 on a school bus. Armed people from the Taliban shot and injured Malala and two classmates who were on the bus.

– A twisted world

commercial shows an animated Malala figure falling, bloody and unconscious, down on a mattress – until she pops up in the air and receive the peace prize, as she was nominated last year. The motto is “Bounce back” (bounce back).

Breeds contempt among many.

– Instead of showing Malala who practice the exam on the mattress, they show rather Malala falling down on the mattress after being shot in the face at close range by a Taliban gun, writes The Telegraph.

“We live in a twisted world,” “she was asked if it was okay?” And “reprehensible” is some of the feedback on Twitter.

The Pakistani girl is now 16 and a symbol of survival and a champion girls ‘and boys’ right to education. She is one of three famous people who are used to illustrate how to “bounce back”.

Steve Jobs and Ghandi

Mahatma Ghandi and the late Apple founder Steve Jobs has also received their advertisements in the same style.

It shows however how they both got fyken very start of their careers, respectively liberation activist and technology entrepreneur. Advertising should illustrate that, despite the hardship, did it finally.

Patricio Vergara Calderón Lamano Studio, which has made commercials for the company, told the Huffington Post that it’s about to fight.

– The advertisement shows a true event, an example of heroism which is very strong, especially in the East – and therefore the company had in mind when we started making commercials, he said.

Calderón says that he has been afraid that advertising would focus too much on the net.

– But it’s about overcoming violence, he said.

wrote about the Taliban

Malala was shot by Taliban after having expressed himself on his blog about what it was like to live in the Swat area of ​​Pakistan.

Even as a 13 year old girl began blogging for the BBC under the pen name ‘Gul Makai “, where she talked about the Taliban:

” I’m in a bad mood because winter break starts tomorrow. Rector announced the holiday, but does not mention when school opens again afterwards. This is the first time that this has happened. Earlier opening date is always made known clearly. Rector did not explain the reason why the opening is not announced this time, but I’m guessing it’s because the Taliban have banned girls’ education as of January 15. “