Volvo is right now in what is perhaps the most exciting phase in the company’s history.
After
that the financial crisis swept across the automotive industry, it soon became clear that
the company owns Ford would get rid of Volvo. It led to a very
uncertain period, where the biggest pessimists feared that Volvo right and
simply would disappear as an independent brand.
First completely proprietary
Here
was however not. While the established automotive was characterized by
turmoil and anything but wanting to take on new challenges, so Chinese
Geely opportunity to snap up Volvo to properly crisis price.
Geely
took over in 2010. And when we coils until 2015, they have just launched
what is the first totally proprietary Volvo in a few decades. Geely
has invested heavily in developing an entirely new platform, as SUV
XC90 is the first car out on.
Soon Volvos come also from China
Special prehistory
Here
it’s a lot about technology, but also focus on design and interior. And
Lately, Volvo now has a prestigious prize for.
Their new XC90 has in fact just received the award for best interior design in 2015.
Meanwhile,
received Volvo’s head of interior design, Robin Page, the price for the Year
interior designer. This was presented during Automotive Interiors Expo 2015
Stuttgart.
Here you can see who won the award last year
Come from Bentley
Da
Geely took over Volvo, they had focused on the Swedes would get most
possible “autonomy”. Geely would add little touched the daily
operation, therefore it caused a sensation when the CEO Li Shufu back
2013 came with a very clear statement:
– There
shortcomings exist at Volvo. The cars have a too Scandinavian touch, said
Shufu – and made it clear that it was particularly Volvo interiors he
was happy with.
And this was not
just chat. Shufu also acted quickly, and retrieved just Robin Page.
He certainly can not the new kid in interior design. Page has worked with
both Jaguar, Rolls-Royce and Bugatti. Volvo he came from the position
as head of interior design at Bentley.
class bestseller
-
I am honored this award. Interior-Design XC90 represents
a paradigm shift at Volvo. In Volvo, we focus on creating a
uncompromising luxury feeling. This includes using natural
materials such as wood, leather and crystal, in a way that adds
driving feel both calm and relaxation, says Page itself.
And
he can also enjoy the XC90 interior has received thumbs up
almost all tests so far. Volvo shows here that they dare to go a little
roads other than the German premium manufacturers that they would like to
compete against.
Here at home
receipt been formidable. Volvo sold over 1000 XC90 before the car at
all were in the country, and this is going to be class sovereign
best-selling car in 2015.
We have tested the new XC90 – simply dice 6!
Used XC90, you get it under 100,000 kroner
No comments:
Post a Comment