If your goal is to be more than just a reactionary player in the media industry must embrace technology. Here is an attempt to define digital literacy. Maybe points create discussion and mind game.
We at THINK recently held a presentation about why getting more women into technology is good business. Among the audience was over 100 media leaders. The story we told is easy. We stand in the middle of a technological revolution that will soon affect all the industries. Should you be a driver in our industry you must learn to love technology.
But rather than drive for innovation itself, the media industry – especially the traditional media – in the process of being eaten up by technology companies’ continual disruption avbåde content, business model and technology.
Male Heavy
When it does not help that the gender balance in technological positions is critical skewed. Only one of four technology positions are filled by a woman. Of these, only 24% managers.
ICT Norway estimates that Norway 10 years will need to obsess over 12,000 new jobs. They are difficult to obsess about almost half of the workforce is deselected.
If you also know that monoculture is bad for innovation and product development, we have to work actively to recruit and develop women in tech right from primary school. This is not just a feminist, it is a good business case.
When working with the presentation we had many interesting discussions with skilled professionals about what is required, one should possess a leading company position. This resulted in seven points which we believe covers the main areas understand the concept of digital literacy.
Here are 7 competencies that are essential in the media industry right now:
• Journalistic understanding
Content is king but technology is dictator. Do you work with editorial or other digital service: feel the essence of what you’re selling and know what must at all times Kurata, whether VG or Finn.no. In a news context, imagine how matter and browsing experience can be lifted using technology a wonderful example is the New York Times his travel reportage with Hurtigruten.
• User experience (UX)
Users’ demands and expectations are high and they changed a great pace. They expect seamless and personalized services. In the product development process, the goal is to create etdesign that frees users from thinking even when they use your product. The team should have done all the thinking in advance. It should be intuitive, simple and delicious. Here it is allowed to let his inspiration of Steve Jobs’ vision to Apple`s products.
• The building blocks
The building blocks for products, which codes the software and hardware.
Take the time to form a basic understanding of how your products are developed and the process behind them. And obtaining enough tech knowledge to effectively communicate with developers. Not only does the process easier and faster, but your insight enables you to identify new opportunities for implementing functions. Do not be afraid to ask questions if there is anything you do not understand. Just remember to listen well to answer.
• Insight and Analysis
We live in a data-driven world. Everything should be tagged, monitored, analyzed and adjusted. Much user data can seem overwhelming. Formulate clever hypotheses and test your assumptions continually. Be sure to set and measure the correct KPI`er and always be on guard after seeing new pattern. Follow the model “build-test-measure-iterate-repeat.”
• Commercialization
The ability to commercialize the product.
We have a million services to choose from. To convince people to use your product over another is difficult. In a freemium-dominated world, it is also an art to get them to pay for it. A / B test pricing strategies, know and sell the value of your product and ensure continuous product development to retain and attract new paying users.
Read more about VG Camilla Bjorn journalist
• Creating organic growth
Social media has created a profusion of new challenges for media industry but it has also become one of our most powerful tool. Users will increasingly newsflow via social media and it is therefore essential to have a solid understanding of the trends and strategies that apply to optimize traffic driving, range and organic life of service. These changes constantly with new rules and platforms. Stay tuned and talk to people in the industry so that you always have up-to-date.
• Organization and culture
Company and organizations must be rigged so as to smoothly may change or combine expert areas quickly to increase performance and product quality. Innovative devices must be formed in larger organizations and have the freedom to experiment. Even a strong brand must have the courage to drop “unfinished” products so that you can validate, adjust or kill ideas quickly and cost effectively.
With these seven areas of competence, we will also come with a call simultaneously: Let’s stop talking about this as digital literacy. In the 21st century this is what we are talking about now competence. Sentence.
Camilla Bjorn Isabelle Ringnes and Louise Fuchs – THINK – Tech Network for Women
No comments:
Post a Comment