tu.no today launched a new design.
Our main aim of the changes are:
- tidier surfaces to give increased visibility for the main content
- Design adapted mobile platforms
- Shorter load times
In order to achieve this we have removed a number of content items from front and article pages, we have gone away from the right column to create more dynamism in the sides, and we have cut down on the number of cases on the front.
Responsive design also provides better utilization of the surfaces of the tablet, and load time the mobile version will be significantly better than in the past.
New profile
In parallel with the introduction of new design tips we profile on tu.no.
tu.no find themselves in a rather special position in that we cover news in a variety technologist dominated industries, while we strive to spread knowledge and involvement in the technology to most people.
Structural engineers that engulf all news in the industry may not be as interested in small news in the oil and gas – and vice versa. And readers who primarily are curious exciting, new technology do not want to read about Officer hiring and placing contracts of medium importance.
short is no interested in everything we write about, but The common denominator for readers is that they are interested in technology.
This reality we try to approach through a new priority on tu.no front.
The idea is that face a greater extent should cultivate widely interesting articles about new technologies and issues of great social importance, while more industry internal news published in their respective sections: tu.no/bygg, tu.no/olje-gass and so on. Thus know construction engineers that they can find everything about its industry on tu.no/bygg, while issues that are exposed on the front must take a broader group of our readers.
This will necessarily entail that the front of tu.no being updated somewhat less frequent than before, but that stuff lying there in return perceived as important for many of our readers.
At the same time, we have chosen to list the latest industry news directly under substantially the tu.no, for providing an additional input to issues that are not exposed with big headlines on the front, and to show the whole range of our editorial coverage.
Also remember that you can get an overview of all our new items in a daily newsletter.
Clarity and new content
In the new design, we also tried to give dissimilar types of content different identity, to make it clearer for readers what’s what, and avoid that we make a soup of news, consumer issues and opinions.
All consumer affairs front will now get a beige background. All feature articles, opinion leaders and other matters are blue.
Opinions is also a new section on tu.no, we contextually will gearing up for summer. The goal is to create an important arena for the exchange of views within the niches we cover.
Consumer Technology also get a more prominent place on the Internet than on paper. Our own reader survey, in which more than 4,000 readers responded, showing that this is a fabric areas that most readers are demanding more of, along with matters concerning new technologies and deeper insight into the complex technological issues.
Image below shows how different topics scored in the reader survey. The scale shows the ranks 1-5 for what readers want more or less of. The longer columns to the right, the greater the demand.
Under development
We are fully aware that all is not quite perfect yet, but still choose to launch an early version of a new design and rather spend a quiet summer to turn on the details. The biggest changes in the next phase will see the article views, which at launch is almost equal to the old design, but that will be further developed.
We hope you appreciate tu.no new expressions!
Please share criticism and praise in the comments below.
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