This week Booksellers Association and Forleggerforeningens reader survey published. It shows that e-book reading increases slowly.
15 percent of the population read at least one e-book, which is three percentage points up from 2014.
Terje Colbjørnsen is researcher at the Institute for media and communication in Oslo. He believes e-bokinteressen still bears the mark of a failed launch.
Terje Colbjørnsen is researcher at the Institute for media and communication in Oslo. He believes e-bokinteressen in Norway still shows signs of a failed launch.
Photo: University of Oslo
– Distri busjonsløsningen for online bookstores came too late and was released prematurely when it arrived in 2011. it formed an impression that services were difficult to use.
Now think Colbjørnsen that usability is better, but he points out, however, that the market is in an early stage.
– It takes time to turn a centuries-old cultural practices in another direction. It is a heavier ship to turn than music market. E-books have no free-appeal. They are cheaper, but far from free, he said.
– Zero VAT required for a sharp jump
Head of ebok.no, Elizabeth Sellevold, is positive to our reader survey. She believes the development of e-book market is positive, despite the big jump on hold.
Elizabeth Sellevold leader of ebok.no. She believes the development of e-book market is positive, despite the big jump on hold.
– I do not think a sharp jump will come before any zero VAT on e-books. Then e-books will be cheaper and more profitable for both readers, authors, publishers and booksellers.
Sellevold is optimistic about the future and do not believe the bad launch has stuck with Norwegian readers.
– There were very few people who were joined by the launch, so I do not think it has scared away many. I feel that people trust the technology now. My experience is that those tests it out, continue reading e-books.
Think eBook will change literature
Øyvind Prytz came out with the book ” literature in a digital time “in March. Where he writes about the e-book’s emergence on the Norwegian book market. He believes the e-book will have an important role in Norwegian readers are properly familiar with it.
Author Øyvind Prytz think the e-book will have an important role in Norwegian readers are properly familiar with it.
Photo: Ilja C. Hendel
When the time comes, think Prytz that e-book has the potential to change the literature.
– How e-book looks now fit the best linear narratives, with few characters, so you have to scroll back to remember what you have read. The writer must care little about the visuals in the text, as this can not be passed on to the e-book. With today’s technology, this is particularly problematic for poetry.
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