– Come on, come on, come on.
Spinning Instructor Ann-Louise Maurstad urges efforts at No 1 Fitness in Ann Arbor. Around her treading 12 people persistently on the pedals, while sweat. Half of them are carefully monitoring the screen in front. It shows their pulse, and what level they should be at.
– I thought I gave it all before. But after I started with the transmitter, then I realized that I did not, said Ismayil Tetik.He is supported by Alice Seim.
– The transmitter can I see where I am, and how much I burn. Now I can not cheat anymore, and I get much better effect of the training, says Seim.
– An explosion
Previously, training technology reserved for the special interests and active athletes. Not so anymore. Now technology at full speed into the fitness industry – both in saltimer and individually.
– There has been an explosion in recent years. Now use “all” technology when they exercise, both young and old, beginners and special interests, says Trygve Amundsen, CEO of Nr1 Fitness.
Amundsen estimates that ten percent used pulse belts on spinning their hours for a year page.
– Now 40-50 percent pulse belts, says Amundsen.
Sharp increase
That training technology is in the wind, also appear on the sales of pulse belts, pulse watches, activity ties. Sales of so-called “wearables” has soared in recent years and is estimated to sell for 288 billion in 2019, according to IHS Technology. This is confirmed in a report in the online magazine Business Insider.
Training Technology ranks also at the top of the American College of Sports Medicine (ACSM) annual list of fitness trends.
Also in Norway marks the trend.
– All sporting goods stores are reporting a sharp rise in sales of fitness technology, says Bård Kristiansen, CEO of Sports Industry AS.
For example, reports Polar on a sales increase of 30 percent in 2015. Most they sell the M400, a training watch that also records activity, and activity band Loop. Also A360, an activity watch that measures your pulse on your wrist is popular.
– Previously was training bells really geared towards super active and elite sport. Now we see an increased focus on a healthier lifestyle and a broader interest in our products, says Morten Dyrberg, responsible for Polar in the region.
According to Business Insider, the smart bells carry the main weight of the sales increase in the future.
– Not to trust
There are several reasons why such technology takes off, according to leaders in the industry.
– It gives us the opportunity to gain immediate and ongoing feedback on their efforts. Meanwhile, the technology becoming more advanced and user-friendly, says Trygve Amundsen.
According to Henning Holm, product director of Evo Fitness, it is still much to be gained from technology which measures the effect of strength training.– It is easy to Track where much one runner, but it’s not so easy with strength training. Those who manage to crack the code on this, to be rich, says Holm.
– But what types of wearables do we really need?
– The most important thing is that people exercising. However, one should choose one thing, it’s a heart rate monitor. Then you’ll get much bigger idea of what training does to you. The subjective feeling of ours is not always to be trusted. We think we are tired before we really are. Especially on those tough sessions, Holm says.
– It’s as if a thousand ants crawling on me!
– Measures not so much
Bjorn Maaseide, Norway boss in Bet Elixia, agrees.
– Some are motivated to exercise by measuring everything, others are not. I’m in that category where I do not measure so much. But as exerciser I think the wrist is a good investment, says Maaseide.
Bård Kristiasen, CEO of Sports Industry AS, think training technologies have an important positive effect.
– For me training become more enjoyable with all gadgets. That, I think there are too many. I also think it causes many exercising more, says Bård Kristiansen.
Brands interest
On No 1 Fitness goes spinning hour late. After class, all with the transmitter, receive an email with the outcome of the hour.
Gro Heggelund has gotten much better control after she started with the transmitter three months ago.
– It turned out that I was too high in pulse earlier. Now that I have more control, I manage to hold out longer on longer and harder hours, says Hegge Lund, who also has an activity ties.
– It motivates me to move me more, she says.
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