The brand Coca-Cola is 'only' third most worthwhile - Aftenposten

iPhone has replaced Coca-Cola as a symbol of the global consumer society, says New York Times in its coverage of analyst firm Interbrand’s annual ranking of brands.

Graham Hales from Interbrand said, according to the British The Times that the technology sector has the most buoyancy. Seven of the top ten companies on the ranking is IT giants. Besides Coca-Cola is the only McDonald’s and Japanese Toyota will fit among the ten most valuable brands next IT giants.

Blackberry out

An exception to IT success stories is the ailing Canadian mobile phone company Blackberry, which has disappeared from the top 100 list. And Finnish Nokia was a few years ago among the world’s best brands, but this time fell more than any other company down to a 57 place at this year’s edition.

the first time in 13 years that Coca-Cola has lost the top spot in the rankings “Best Global Brands Report” from Interbrand. The manufacturer of lesekedrikker is now down to third.

The same international brands which are also cited by students in a variety of rich countries when they pull up the most popular employers they can think of.

end rings on top is also an indication that the consumer society is less affected by physical brands, such as cars or food and drink. Instead, the digital services indirectly flagship international brands, according to executives and analysts in international media.

American analyst follows the major brands closely. The rating has received considerable attention, particularly in the U.S., but the results are too broad coverage in European media. Interbrand owned by Omnicom Group, which is considered among one of the four major groups in advertising, media advertising and agency operations in the world.

Kundebarometer

There are a number of international and national measures of brand strength. In Norway, the annual Norwegian Customer Barometer attention. It is an annual measure of consumer satisfaction which is being conducted by BI.

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In May this year he was also reputation measurement RepTrak Norway in 2013 of the 50 most visible companies in Norway which showed a sharp drop for NRK.

Internet Brands analysts look at both companies ‘financial ratios and brands’ impact on consumer purchasing decisions.

Apple gets a value of 98.32 billion dollars (nearly 600 billion) in this calculation. There is an increase of 28 percent. In the first Interbrand ranking Apple received a value of its brand at just $ 6 billion. In 2007, Steve Jobs introduced the company’s first iPhone.

Then Apple got wind in its sails. As late as 2011, the Apple still down in eighth place.

Google included 93.29 billion dollars, while the brand Coca-Cola has a value of almost 80 billion dollars.

The ranking of Apple and Google in this ranking is the reverse compared with the current market share in the global mobile phone market. It is Google’s Android system dominates the market for smart phones, not least through the Korean Samsung’s large market share worldwide.

Samsung

Samsung is also on the rise in the rankings and has increased its value by 20 percent to eighth place in this year’s edition.

Among European brands is the German cargiants Daimler and BMW best positioned respectively 11 space and 12 space. Luxury goods from Louis Vuitton contributes to a strong 17 space for this storefront for French industry.

Swedish giant Hennes & Mauritz and Ikea has the best brands from Scandinavia, according to Interbrand. They have respectable positions on the list, respectively 21 and 26 space.

Read more:

• Internet Brands 2013 Rank
• This is the students’ dream jobs