Therefore buying Yahoo Tumblr - Computerworld

Yesterday Yahoo confirmed the earlier rumors of the acquisition of the blogging service Tumblr. Yahoo pay approximately 1.1 billion for the service, and the majority of the purchase price to be paid in cash. It writes Computerworld’s news service.

– In many ways, not Yahoo and Tumblr be more different, yet they can not complement each other better, says Yahoo CEO Marissa Mayer.

Promise to not “mess up”

In connection with yesterday’s statement promised Yahoo that the company should not scare off the current user.

– We promise that we are not going to mess up things. Tumblr will continue to operate as a separate company. The founder of Tumblr, 26 – year-old David Karp, are left as CEO and will drive the company in the same spirit as before.

a blog post Monday Davis Karp writes that the agreement is “awesome” and that nothing will change. Instead, he says that the agreement now provides Tumblr opportunity to grow faster than before. The acquisition means that he gets 275 million for the company he started in 2007.

Blog acquisitions as a growth strategy

Yahoo hopes the deal will give the company a stronger foothold among social media. It is not the first time a finder acquires a blog service. Yahoo’s CEO previously worked for Google and was part of the company when they bought up blog service Blogger.com in 2003. Now follow the same Yahoo’s growth strategy as Google, also directed by Mayer who switched over to Yahoo in 2012.

Every day Tumblr 120,000 new users and service is about. 300.000 million unique users visit the site each month.

– Tumblr will continue to be Tumblr

According to Yahoo, the company hopes that the agreement will lead to 50 percent more visitors to Yahoo’s other services and provide a total visitor count of over one billion monthly.

Both Yahoo and Tumblr says they are very focused on the mobile market.

– Part of our strategy is that Tumblr will continue to be Tumblr. When the integration is Tumblr to be completely independent. We are not going to use Yahoo’s trademark on Tumblr, says Yahoo CEO Marissa Mayer.

price Yahoo pays for Tumblr is 84 times higher a blog service’s revenue last year totaled $ 13 million. Yahoo is therefore facing a major challenge in terms of how the company will increase its advertising revenues without intervening too much in to the service’s design and usability.