Last week announced Drammen municipality a newly created position as editor of a new multimedia newsroom. This arouses interest in journalist circles, where many are looking for new jobs as a result of extensive downsizing in the industry. While getting the debate over dismantling of journalism and strengthening of informasjonsstabene in public and in large enterprises sustain it.
“Drammen Municipality wants to be even better at telling good stories and with them spread important information to local inhabitants. We have therefore decided to establish a multimedia newsroom, “the ad text.
Have sparked debate
Both Dagsavisen future and Drammens Tidende has discussed the matter, which has led to debate about commitment and about the use of this type of editorial concepts. Commenting before the weekend wrote political editor Karianne Braathen in DT that the municipality plans “reminiscent of cozy, local propaganda”. She raises the question of storytelling with journalistic slant is a municipal task.
The initiative originally came from Mayor of Drammen, Osmund Kaldheim . HR and development director and deputy city manager Kirsti Aas Olsen writes this in a response to criticism from DT:
“This is about the need to reach their users, citizens and employees. To do this, you must also municipality professionalize our way of informing on. “
Will build teams
Aas Olsen believes it is the first time a Norwegian municipality uses the job title editor. The plans entail editorial manager must build a team with two or three reporters, one cut or technician and one graphic designer or art director.
The HR director says that it has flowed on with inquiries from interested applicants since ad were posted on the municipality’s website and on Finn.no last Thursday.
– Very many have contacted. Enquiries have been great. Although I have spoken to between 10 and 15 who have called and expressed interest in the job as managing editor, says Aas Olsen to journalist Monday.
Before then, Drammen Municipality a press manager with a communications team of four people. But the municipality would like to provide a more comprehensive, tailored service to Drammen. Opportunities inherent in modern technology will be key in multimedia newsroom to be built up.
Editorial experience
In hopes of getting competent candidates calling for municipal applicants with experience of leading a journalistic editorial, as editorial director, duty officer or reportage leader. But really regret Aas Olsen little on the use of this type of traditional editorial professional titles in the announcement.
– We see that the use of such concepts has given us inadvertent attention. For we are not talking about a free and independent press with its own editor. We will not hunt for the truth in line with journalistic principles. What we at this time are looking for a media manager in a multimedia department that will produce text, pictures and movies.
HR Director stressed that the municipality is fully aware of roles between management and independent editor-controlled media. The purpose is not to be critical journalists in the industry or to obstruct their work, she said.
All Platforms
The new municipal newsroom – or multimedia department – will work on all available platforms, both print, online and in social media.
– employees will deliver content for both intranet and external communications with citizens and businesses.
– the plan is therefore to expand with more employees?
– Yes, there will be built a drafting which gives us the opportunity to reach both citizens and employees. We need to strengthen skills related to it to inform. Therefore, we can also just as easily call this a modern information department.
Many of jobbjakt
That there is great interest among journalists to work in Norwegian municipalities also showed case Journalisten.no published earlier in summer, about the announcement of a position as a communications consultant in Bergen municipality. Close to 200 applicants enrolled, of which around 50 journalists.
Read more about the case here
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