Will lift the music industry with new technology – NRK

Norway is a leading country in digital culture use and 84 percent of Norwegians have a smartphone. Thus, the supply of such music very big.

– A motor

– I want Trondheim Norwegian technology capital should be an engine for the creative industries that can create jobs and become a new industry in Norway, says Linda Hofstad Helleland NRK.

in Trondheim received Minister of culture meet festival and concert organizers, copywriters and a booking agency to get new input.

– We should live by something in the future as well, not just oil and salmon. Within the creative industries can be created many new jobs. Because we are far ahead in terms of digitization, it is not only the Norwegian market as buyers, but the whole world, she said.

Helleland shows not least to the Bergen artist Kygo who have achieved great commercial success worldwide.

– It’s absolutely amazing, and he got the also sing during the conclusion of the summer Olympics in Rio, says culture minister.

Kygo had the honor of closing the summer Olympics in Rio along with artist Julia Michaels.

Photo: LEON NEAL / AFP

Tmpo in Trondheim

Kygo have received good help from the center brackets in Bergen and Trondheim there Tmpo assisting artists. Counselor in Tmpo, Thomas Ryjord, want a boost for these centers.

– Kygo have had much advantage of Brak in Bergen, just as Highasakite, Ida Jenshus and other Trøndelag artists have had the benefit and enjoyment of Tmpo. Highasakite is the Norwegian band who has been longest on the Norwegian charts thanks to streaming. We are far ahead of digitization, but this is research on and more work. Technology and music industry must go together, think Ryjord.

Commercial operators

Robin Jenssen own production company Design Music in Trondheim. He also directs a company in Stockholm that has sold millions of records in Asia. Jenssen believes we must become better at producing neck music with commercial success in Norway.

– In Sweden, the 10-15 years ahead of us on just that. The commercial operators are forward spoke, instead they are taken down. Look at the taxi industry that has an app called Uber. There you have a direct communication between the driver and the consumer. Here we must also think within the music industry, says Jenssen.

Robin Jenssen also want NTNU and the technological network they will be able to find ways to stream Norwegian artist.

– Thus revenues ending up in Norway and not abroad, he said.

Linda Hofstad Helleland met many actors of creative industries in Trondheim.

Photo: Grete Thobroe / NRK