There is much ado about Google Glass for the time, even Akersgata and other newspapers hvermansen writes about Google’s latest gadget project with utmost zeal. This is definitely the future, say enthusiasts.
brief product for those who have missed it: There is a small computer that has a small screen. The whole package takes you on you as a spectacle, so you can walk around and look at the screen while giving voice commands. And then talking with the phone.
It’s a funny thought, and all credit to Google for allowing creative thinking and the courage to put it out alive, but it’s going to fail as a product for the masses. Here are some reasons:
1 It looks stupid. Hypothesis test for whether it will catch on is very simple. Imagine Karl-Johan. Will you walk down the main street with a computer glasses on his nose Saturday? Will you be sticking out with computer glasses? Do you at all see you in public with such a product?
Maybe, if you’re really nerd. If you wear glasses from before the threshold is less, especially if the system is connected to your own glasses. But Voe, Soccer Lady and Minmote-Sonja will not do it. Stylist Jan Thomas is not going to do it, and Per Sundnes is not much plausible to see the strut end with these glasses out of Aker Brygge.
Hardly rather more “normal” people known as Crown Prince Haakon and Mette-Marit, Erna Solberg, Idol-Tone, Frank Aarebrot and Aksel Hennie. Rock Rolf will not wear them in the pub either. Grandma is going to steer far away.
2 It sounds stupid. Voice commands have not been viable yet, although this is a trend that is perhaps more likely to arrive. For years, one without significant successfully attempted.
first breakthrough to reach the masses was Siri from Apple fashion company, but not this have been the success that Apple probably might have expected. It was fun at first, but back to Karl Johan test is rare to hear people walking and talking in calendar entries while strolling back Hennes & Mauritz.
People are reluctant even to use your hands, although this may be more common now than it was ten years ago. People do not like that other people get the impression that they are quite brittle where the shrimp away over and discuss with themselves, with no visible phone in his hands.
So when they do one of three things: Either they talk in hands while holding the phone visible in hand. Or they talk in handsfree while keeping hands free microphone up to his mouth, under the guise of giving better sound, but in reality to emphasize the environment that “here people talk in hands-free”. Or they have a bulky bluetooth handsfree in-ear – harry, thinking people – well, those who at any time has bluetooth lump in the ear is one of the niche groups the Google Glass has almost no chance.
3 Leisure is holy. Smart phone, portable tools such as tablets, 3G/4G and small laptops have done that you are connected all the time. When you go home from work, you are still at work. Job emails coming in on your mobile, but thank God it is for the time in your pocket.
Most people will not bother either or desire to be connected and get such attempt in the face almost 24 hours a day, that is the price one must necessarily pay to walk around with Google Glass. Although the course is voluntary peeped up to the side and take a look at the screen in the glasses, you’re going to do it all the time. And you’re going to be sick and tired and miss the time where you actually had time off when you had free.
Not only are job stress with these glasses, but all of the private communications too. Every time it ticks a tweet from your followers. Every time someone likes a Facebook picture you posted. You’re going to be as improbable upset of cyberspace you do not know how to make of you. Then you will realize that you can take off your glasses. And then you will gradually stop them, unless your doctor has already ordered you to take them off because you have developed ulcers.
4 It is social. You’re on a date with a beautiful woman, but instead of watching her intently into his eyes, you’re constantly to peep into the corners of the screen. Possible she does the same, if she has such glasses. Also, you’re going to say “wait a minute, only reply to a text message ‘instead of flirting and chatting together in a beautiful, liquid, oral, interpersonal conversation. The same will be the case in any social setting, even when there is no date involved. Dude Gang summer barbecues in the park is clean lan party.
5 Privacy Issues . I do not bother to say much about this, it goes without saying and is already mentioned as a complaint, among others, Engine-skeptics. Here you can sneak photograph everything you come across, or live transfer stroll walk along the (nude) beach. They are already before the commercial launch prohibited on most strip bulges and playing clubs in Las Vegas. Not least, glasses hacked and suddenly the sex recorded on Pirate Bay because you completely forgot to take them off. You get the idea.
Therefore flops Google Glass. With a few notable exceptions. For it is possible to imagine where it might actually be useful. In work situations where your hands should be free, such as the transportation industry – even if it’s just within the industry will emerge a new legal dilemma in terms of road safety, telekommonøterer like crabs in bars, receptionists, operating engineers, doctors and others who need to have access to certain types of data at work while they have to have your hands free.
The second group is professional and extremely eager fresh user, who must keep track of the pulse and the last lap while sweating around on the dirt at his heels, ski or bike. The third group is über nerds – Erik Solheim, Hans-Peter Nygård-Hansen and perhaps even Shahzad Rana willing enough to carry the style through Oslo City.
problem for Google Glass is the prevailing consumer is not going to use them in their everyday lives. It may well be they sell okay, but if so they will still go away when the hype dies.
Therefore there will be no social revolution with digital glasses this time.
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