Social media, smartphones and tablets. There has been no lack of technological milestones that have changed our everyday in recent years, and nothing suggests that the development will be slower in the future. Quite the contrary.
In an era where the technological development challenges established business models and creating new user habits in record speed, it requires flair and knowledge to distinguish mayflies from emerging megatrends.
We have asked five wise heads help us just that.
Toril Nag
Toril Nag President in Lyse Energi and named this year’s “Girl geek” in 2014.
What three techno trends will characterize 2015?
– The small screen is greatest with smart phones and tablets that controls increasingly from smart house to health. Internet of Things, such as refrigerators and cars using an IP address and network connection connects to networks, growing in strength, 3D printers emerging home and robots consume ever more areas of everyday life.
New stars on techno heaven?
– Alibaba becomes the new Amazon, Asian actors are brands such as Huawei with its Honor commitment, and Windows 10 saves Microsoft from Windows 8 debacle .
Social media – what’s up?
– Some are no longer a hype, but a natural part of ecosystem and the channels businesses use to communicate with their customers. Facebook remains the giant and take further positions, Twitter continues downturn and Google+ are closed. Privacy becomes a topic of discussion.
Norwegian players to watch out for in 2015?
– Elliptic Labs, and their ultrasound guidance of mobile may be the largest on smartphone since 2015.
Apple Watch – success or failure?
– A great success! Only fan club will ensure a sale of some tens of millions, then comes some tens of millions who are curious and finally a few thousand who actually need it.
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Torgeir Waterhouse
Torgeir Waterhouse Director Internet and new media in ICT Norway.
What three techno trends will characterize 2015?
– New Communication category Wire, and increased awareness of the difference between safeguarding privacy and being invisible. Internet of Things, beacons, automation and wearables mixed together.
New stars on techno heaven?
– Polit Keren (s) cuts through and start the race to ensure services and innovation rather than nurture dead horses and organizational forms that were created yesterday technology. Project Learn Kidsa Coding and the kids who learn to code.
Social Media – what’s up?
– Still much learning and change in use. Many of the emperor’s tailors will make it tougher to live off the hype and it becomes more focused on what to wear what to. Several niche services where one is social in “closed” or “semi-closed” environments.
Norwegian players to watch out for in 2015?
– Kahoot, Xeneta Super Plus, Forzasys and Megapop.
Apple Watch – success or failure?
– A success for users and an opener for wearables, but many in the press would probably explain it as a failure because Apple did not sell as many as those bouncy ansalgene to one or another analyst.
Bente Kalsnes
Bente Kalsnes is a research fellow at Institute of Media and Communication at the University and one of the founders of the network Girl Geek Dinners Oslo.
What three techno trends will characterize 2015?
– Sharing Finance companies like Airbnb and Uber we will certainly to see more of. New payment options and services category Snapcash and payment by mobiles and watches. More sophisticated wearables.
New stars on techno heaven?
– Training Bracelets and smart watches that will be able to measure and monitor our health more accurate.
Social Media – what’s up?
– Continued growth in the use of social media among older users, differentiation and more closed and differentiated use among younger users. Controversy and privacy discussions commercial use of personal data from social media. Giants Facebook and Twitter are trying to consolidate itself as infrastructure.
Norwegian players to watch out for in 2015?
– Capsule.fm, an alarm clock and not least personal radio with humor.
Apple Watch – success or failure?
– A success like most of what Apple has made in recent years, but I doubt that it will have the same impact as the Iphone had.
Eirik Solheim
Eirik Solheim is technology adviser NRK and editor at NRK Beta, NRK sandbox for technology and new media.
What three techno trends will characterize 2015?
– Apple will face significantly tougher competition from Android, and growth in payment systems based on mobile. We will also look sensor-based mini computers even more places on the body, in the car, in drones, in the home and in some places we have not even thought of.
New stars on techno heaven?
– What is exciting is that we do not know what or whom. But they come. Crowdfunding Websites like Kickstarter gives access to money, online generally provides access to knowledge and people. The combination is going to cause a huge acceleration of creativity and products.
Social Media – what’s up?
– Facebook remains strong, but keep an eye on the slightly more closed services mainly used by mobile: Snapchat, Kik, WhatsApp, Wire, etc.
Norwegian players to watch up in 2015?
– Prox Dynamics and their micro surveillance drones. And so I hope that one or another investor understands that the combination stable politics, cool climate and cheap and clean energy is gold for Google, Amazon and other major companies looking for places to put server parks his.
Apple Watch – success or failure?
– We’re going to dig functionality and hate battery capacity.
Ole Petter Nyhaug
Ole Petter Nyhaug, trend analyst and partner at analyst OnLive Research.
What three techno trends will characterize 2015?
– Continued growth for wearables and the Internet of Things where increasingly being linked, increased focus and awareness of privacy especially among young people, and a strong increase in visual and sensory communication culture. A more visual and intimate form of communication with pictures and sensuous technologies that sharing such heartbeat.
New stars on techno heaven?
– “The Maker Movement”. People who use technology to do-it-yourself, home solutions like robots, self-produced products via 3D printing and “hacking” of electronics to give it new properties.
Social Media – what’s up?
– Facebook becomes more focused on content and event planning and lose ground on communication. More adults on Instagram and Snapchat, and more focus on “anonymous” social media Secret and Whisper. Ello is a parenthesis that will not take off.
Norwegian players to watch out for in 2015?
– Will not on someone.
Apple Watch – success or failure?
– Success! Apple Watch will change much in the way people communicate and use technology, especially the intimate communication between friends and boyfriends.
Did you know …
Seven ten Norwegians define themselves as interested in technology. Interest is greatest among men, but over half of Norwegian women say they are interested in technology, according to a survey Microsoft recently commissioned.
Follow us on Twitter:GeirAmundsen and @ National Digital
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