Challenging the food chain online - Aftenposten

– I’m saving valuable lørdagstid, says Haug Hogne while founder and CEO Karl Munthe-Kaas in Kolonial.no loads weekly shopping into the trunk.

Haug has been one of the pilot customers Kolonial.no a month and are very happy.

– prices are on par with where we acted to normal and now is specific steadily improving. I also believe fruit and vegetable prices are lower than we are used to, says Haug.

He is the first customer for the new collection point to Kolonial.no. Since starting a month ago it has only been employees of Aker Solutions has been able to take advantage of the offer. Of the 700 employees who drive to work is 15 percent reach customers. At that time, the staff food on the way to the garage.

Now open your online store for all, two months ahead of schedule, and the first pick-up point is Telenor Arena at Fornebu.

– A bunch of old men

– Norwegian food chains have slept an hour. The chains led by a bunch of old men who are now going to get a real eye, says Munthe-Kaas.

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Order food online and pick them up on the way home.

It was when he saw how medgründerne development of food trade on the internet was in the UK, they began working on the project.

There are around 5 per cent of turnover in the retail sector from the internet. In this country there are more Internet users than the UK. While all Norwegians more reservations in other industries than many other countries.

– This is not right, we said to ourselves. The only reason people do not buy food on the internet is that it is not a real offer. We do something now, says Munthe-Kaas.

Get the goods themselves

Currently Kolonial.no only one pickup point and it is located at Fornebu. Those who want it and who lives in Oslo West and out to Sandvika, you have the goods delivered for a fee.

class=”quote”> – Norwegian food chains have slept an hour. The chains led by a bunch of old men who are now going to get a real eye-opener. Entrepreneur Munthe-Kaas.

goods ordered until midnight the day before and picked up between half past two and seven in the afternoon – on the way home from work.

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Taxfee and Swedish Trade steal customers, says Wine Monopoly. The Preferred method of multiple stores and extended opening hours.

- The goal is to collect points covering the entire Oslo in the spring. When it is in place, we can increase the density of retrieving items as customers flock to, says the optimistic entrepreneur.

In late October Aftenposten wrote that ICA is working hard with a similar solution for e-commerce. Rema-owner Ole Robert Reitan said that he had scorched fingers so that it is possible to get and have no plans to shop online.

Would be best

– Reitan refers to an attempt ecommerce he did 15 years ago. The time made internet audio. He does not understand that the world has changed over the years, says Munthe-Kaas with laughter in his voice, adding:

– We will be the fifth player that really changes the Norwegian grocery market. In the future we will be the best in price, the best choice and save people a lot of time.

– What do you think the big chains do after you have launched?

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- They are too confident to tremble in his pants! But they should. I think they will sit on the fence and wait until they see that we succeed. In just a few years, I believe that a third of all grocery is via the internet. And part of the cake is ours.

Shopping lists and recipes

founders have invested in price between the prices of Kiwi and Menu. In addition, it should be easy to create shopping lists, customer can reuse, whether lists helgekos, cabin trip, regular weekly trading or children’s birthday.

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- We also have some weekly menus where customers can choose recipes. Here I think we think quite new compared to the established chains. As long as we can deliver the same price, this is where technology can really pave the way for us, says Munthe-Kaas.

– A normal week’s trading takes the more than one hour. Here I get the goods carried in the trunk. Now I hope they get a better range of products, but they have the promise, says Haug, who will continue to trade on-line.

– chains comes after

Grocery Expert Erik Fagerlid think Kolonial.no can get the other food chains in Norway to launch their own online solutions.

– Two of the four chains will now launch their own pilot projects for e-commerce, says retail expert and partner at PA Consulting Group Erik Fagerlid.

class=”quote”> – Should you succeed in e-commerce, it is not enough to sell food. Belgian technology expert and entrepreneur Peter Hinssen.

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He believes it is time to offer consumers something different than the traditional stores. In the UK is now online trading for 5.1 percent of sales in grocery stores. In Norway it is virtually zero.

Tesco, which is the leading retail chain in the British archipelago, are replacing their traditional shops and collection points for people who have shopped online.

Consumers ready

– which we need in this country. Definitely. I think the timing is good, and consumers are clear, says Fagerlid.

He adds that consumers need players who can solve two problems for them: Dining situation and the 300 basic items we use often.

Today, vendors four chains they supply goods. If Ica and Norway group are allowed to work, they get only three customers.

– Are Contenders good conditions and establish themselves wise geographically, following the volume. It becomes self-reinforcing, says Fagerlid.

young, hungry entrepreneurs

– Should you succeed in e-commerce, it is not enough to sell food. He who masters the technology and therefore the information technology offers, will own the customer, said the Belgian technology expert and entrepreneur Peter Hinssen to a full number grocery industry most recently in October this year.

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Of the 12 founders of Kolonial.no, nine technology background.

Hinssen said that it is not necessarily grocery chains that have the best solution, but that it would probably be some young, hungry entrepreneurs who are experts in network and information technology that would challenge the chains.