Three out of four say no to media monitoring – Dagbladet.no

Three out of four Norwegians believe it is not okay that media corporations monitors user behavior to tailor ads and content.

73 percent responded that such monitoring is a development they do not welcome, shows a survey that infact has commissioned for employers’ association Abelia, type class struggle.

Both Schibsted and other media groups are betting big on the monitoring of user behavior in order to perfect the ads and content.

Abelia arranges Tuesday a conference on the increasing use of large data and information amounts, so-called big data.

Only 11 percent of women are positive monitoring network behavior, while 15 percent of men are the same.

20 percent of local people are positive, while in northern Norway believes only 9 percent that this is okay.

(NTB)