Facebook-head to the VG: root SMS – VG

SAN FRANCISCO (VG) head of Facebook’s Messenger service believes it is only a matter of time before they have wiped out your SMS usage.

Facebook’s mighty lynmeldings-app Messenger has got a big enough reach among mobile users around the world, we will stop to send SMS. It said Messenger head David Marcus skråsikkert from the stage at the tech conference TechCrunch Disrupt Monday.

Messenger has a billion active users who send 60 billion messages daily (!). To comparison is the number of text messages sent in the world every day on the 20 billion.

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– Natural transition the

– We look at the Messenger as a natural evolution of texting, which is becoming a fundamental part of our lives. Only that the Messenger gives you super powers because you can send stickers, gifer, communicate in groups and make a call or make video calls. These are all things you can’t with text messages, and the reason why more and more prefer the Messenger, ” says Marcus to the VG.

Before the conversation got VG clear message from Marcusto PR contacts that he would not talk about anything other than the Messenger.

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Marcus will not estimate exactly when Facebook pass SMS use, but explains that they constantly expand their range. Tech-the boss also points out that the response time of the instant messages are faster than SMS, according to their insight.

– If you look at the user experience of SMS messages compared with the Messenger, the experience is so much more and better that it is a completely natural transition from SMS to instant messages, ” said Marcus from the Stage.

SMS-DOOM: Dave Marcus is the head of Facebook’s Messenger app, and am convinced that the service will take over for our use of SMS.

Photo: Leif-Åge Reme

His main focus with the Messenger team is to make Facebook even more important in our lives.

– Now we try to make Messenger a central part of your life by bringing businesses, services, and kundeservicekanaler, all the possible bodies you encounter in your everyday life. We believe by simplifying the dialogue with these, we will become an even more central part of people’s everyday lives, ” says Marcus.

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the Messenger app is a perfect example of how Facebook’s business strategy works in practice.

First took the company’s popular instant messaging service from the core product Facebook and made the service into an app. At the beginning, the complaining users that they “had to” go over to the app.

A study done by Telenor’s research department in the summer shows that nine out of ten norwegians in the age group of 16-35 years use Facebook Messenger to call. Four out of ten believe it is their main kommunikasjonsapp, according to the Campaign.