Monday, July 22, 2013

Now the green - E24

Soft drink giant Coca-Cola has in fact launched a new version of its famous signature drink, the lower calorie content, only naturally sourced sweeteners, and all presented in a new recyclable and environmentally friendly bottle where 30 percent of plastic derived from recycled plant material.

its label and the cap is green instead of the familiar red color, and the product is given the name Coca-Cola Life.

According to the British Daily Mail compares However launch with the release of light soda Coca- Coke Zero, which in 2005 was released only in Australia and then spread to the whole world when the drink had proven its success in opening the market.

looks like this: The green coke box that is launched in Argentina.

class=”dp-article-image-byline-label” data-dp-editable-type=”textfield” data-dp-editable-name=”Byline Label”> Photo: Hynne, Coca-Cola Norway

number of calories is halved to 108 from 250 in a standard pint, and soda is made with a combination of the low calorie, natural sweetener stevia grown, as well as regular cane sugar grown in Latin America.

They have previously used sweetener in Sprite, Fanta various products and smaller products like vitamin drink Vitamin Water Zero.

The “green” launch in Latin America comes after the soft drinks giant has also made environmental thrust in this country.

As E24 could write on the weekend, so scroll Coca Cola Enterprises up 600 million Norwegian kroner to introduce new recyclable bottles in the Norwegian market.

The Norwegian initiative is the largest single investment in packaging systems Coca-Cola has done in a single market.

The new bottle of green Coca-Cola Life comes from the company PlantBottle, which has won environmental awards for its product, where almost a third of the drug is extracted from plant material. Everything is fully recyclable.

own bragging hand made in connection with the launch of soda, enter the U.S. soda giant that flakes late recycled and reused in the same manner as regular PET plastic, but that “the footprint left on our fragile planet is less. “

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