Video sells cars - Aftenposten

– Visual and sound impression from a video triggers an emotional response as text and still images can not match, says Danielle Russell, director of automotive segments in Google, to Automotive News.

Statistics from Google, which owns YouTube, shows that over half of all car buyers in the United States looks at least 30 minutes of video during the purchase process. One of four look more than one hour.

See example from YouTube here.

Statistics from the online bilmarkedsplassen Autotrader.com shows that the chance that a potential buyer clicks on an ad increases by 20 percent if it has video.

– More honest impression

In Norway FIND tested out the video in car ads since August. Both private and selected corporate customers can avail the opportunity. The videos uploaded to YouTube or Vimeo, and appears as videos on FINN.no.

Some violent activity it is not for any month of testing. Of the more than 65,000 car ads on FINN.no had 10 December 258 video. But FIND one has faith in the product.

– Video is far richer than the photos. Not only can prospective buyers get a better and more honest impression of the car being sold, but you can also hear the motor sound, see the speedometer in motion or how the seats are merged, says PR consultant Henrik Falling in FIND.

Ga Results

Live pictures look at least to work in the United States. Car Dealer Dave Wright in Iowa require all their vendors to make 1:55 second video of the cars they have in the portfolio. When a customer enters a request for a car, they will always receive a video along with your answer.

Wright has been doing this for a year. The first half was heavy. Many of the sellers were not comfortable in front of the camera, and was reluctant to the whole thing.

But some sellers threw himself into it with relish. Eventually it became obvious that the sellers who mastered the videos sold more cars. This, says Wright Automotive News, also inspired other sellers to learn the tricks.

Despite the relatively few videos currently believes FIND to see the same tendencies at home.

– Our figures show that those that include video ads get more views and longer viewing per visitor, said Faller.

Finn.no and Schibsted is in the same company.