Three out of ten Norwegians use blocking services for advertising on the Internet, according to Deloitte’s media survey. Over half of young people between 14 and 25 years report that they have installed some form of blocking service. There is no doubt that its use affects the digital advertising surfaces and gives fewer impressions of traditional banner ads. Increasingly however, the requirements for how media companies and advertisers to design ads that are more accurate and less intrusive.
I think it is particularly three factors that affect parental services’ popularity;
- Improved user experience
- Reduced data costs
- Increased focus on privacy
Block Services increases the user experience because it removes non-relevant and noisy banner advertising, and web pages load faster. I tested one of the barring service on the websites of four Norwegian online newspapers over 4G network. The time it took to load the front was reduced by 33-78 percent. Parts of the media industry has created an artificial distinction, where commercial content is considered less worthy than editorial content. As a reader and consumer, I am less concerned with these differences. The report “A Norwegian tsunami”, produced by VG partner studio in cooperation with Nordisk Film, addresses the Tafjord disaster in 1934, in connection with cinema film wave. The article appears to be one of the best that has been on VG frontside this year, even though the article was sponsored.
A subscription with 1 GB data traffic lets you download the most data heavy front since I tested just under 130 times within a month before you use up the capacity of the subscription. With blocking service can download the page just under 230 times, assuming you do not use your mobile to another form of data traffic. Cheaper data services are important for Norwegians. In our annual survey of the use of mobile phones, 57 percent said they use their mobile phones to read the news. Almost a third of those who use mobile phones to read the news cuts this out when they have to download content over a mobile network. On trips abroad will service be particularly valuable.
In our study responds only 7 percent said they are willing to share all usage information with other companies without any misgiving. Half of us are willing to share user information if they have control over what is shared, but 4 out of 5 just want to to share with selected companies that they themselves have control over. In the Data Inspectorate’s recent report “The big data race – Report on how commercial use of personal information challenges privacy” pulls the forward amount of third parties that obtain information from current electronic newspapers. Third parties collect information about you through our own cookies, and links. Therefore, you may still receive advertisements linked to the hotel you have searched, ordered and already checked out by, two weeks after the holiday trip to Barcelona.
Ads must be an integral part of the overall product. This in itself is nothing revolutionary or new, especially in the reservoirs have good and relevant ads helped to raise the overall content. But it is important to facilitate the ads that are less obtrusive and increased relevance to the reader. Such a change must facilitate throwing old technology like flash ads on the Internet history’s scrap heap, and introduce a sobriety connected to smarter technology, such as HTML 5. The key role of the curator media houses have today will still be important even if it will be changed by personalized content. News Operators must adopt a proactive approach to using user fees as a financing source also for digital content. Traditional media companies like Schibsted and Amedia has plus solutions created an understanding that good journalism costs. User fees may also be developed to test new products, such German Bild do with an advertising-free product. The answer to several of the strategic issues facing the industry is about to develop and distribute good and relevant editorial and commercial content, regardless of how one will deal with new distribution channels from Apple, Google and Facebook, or new paid content surfaces.
There are evdet doubt that the industry is an exciting time ahead.
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