Tesla gives full throttle to obtain new customer group on the hook – Dagbladet.no

(Financial Newspaper): There is no doubt that Tesla appeals to men, and benefits such as zero to one hundred in three seconds, direktørbil appearance and a car packed with technical refinements have been cited endlessly, Finance writes newspaper.

– It’s the press who should be blamed for that Tesla has become a mannebil. It is you who have cited these characteristics by car, says director of Tesla in Norway, Pål Simonsen, told the newspaper.

– At Tesla is a family car with seating for five children, three children seats in the rear, bicycles, strollers and shopping bags, are not as well communicated. This is what we now need to do something with. Tesla is as much a car for women as for men, but then we have to be where the women are, whether it is at home on the couch or at a mall. The characteristics of the car, like a women and family car’ve been there the whole time, he points out.

According to Secretary General of the Norwegian EV Association, Christina Bu, the women today 25 percent of electric car sales in Norway . 59 percent are men, and the rest are businesses.

Incentives

In Denmark, Tesla sales almost gone overnight when authorities removed the incentive schemes. It does not scare Bu.

– I am convinced that electric cars are the future. In Norway, sales have gained momentum on himself because of incentives, and Tesla will have a lot of credit for development. Had it not been for Tesla, would not evolution passed so quickly for the others either. And Volkswagen shows it clearly now, after discharge scandal; They have twisted the focus on electrical engineering, says she said.

– It is in this economy. The price of the car is one thing, but one must also include expenses such tolls and fuel in math, says Bu, and argues that Tesla in addition, less depreciation than other vehicles.

It is not marketing director at LeasePlan Norway, Marius Paus, totally agree.

– We expect that Tesla get the same value loss as comparable vehicles with combustion engines. That is more expensive BMW, Mercedes, Audi and Porsche. Especially Tesla’s introduction of all-wheel drive means that we believe in a lower depreciation now than when the model was launched, he said.

Private Economist in Sparebank 1SMN, Change The Reitetinden, has previously been critical of Financial newspaper. He pulled it emerged that many people buy a much more expensive car than they otherwise would, and that they signed the depreciation of the car.

– There are many Tesla owners get a surprise. There are probably many who have had a great driving experience, but who is going to pay dearly when they make up accounts in a few years, he told the newspaper.

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