Friday, April 26, 2013

- Hope apple rots - E24

– I hope apple rots. It is cumbersome to do business with Apple, said CEO Mats Granryd in Tele 2 in the conference Kinnevik Kapitalmarknadsdag.

statements, which was first mentioned in Norway by digi.no, has created much attention in Sweden.

According to the newspaper Dagens Industri’s Tele2 among many telecom companies have long allowed themselves to fret over Apple’s requirement for detailed information about customers and sales figures.

– It would be wonderful if people stopped buying Apple. It is very difficult to make money on their products, said Granryd.

He hopes that the customer masses instead lost to Apple’s competitors.

Dissatisfaction also in Norway

This is not the first time it expressed dissatisfaction with Apple among retailers and telecom operators.

Telecom analyst John Strand said in an interview with Today’s business in January that “Apple controls its partners in the same way as the lead in North Korea manages its own press.”

– Seen agreements operators included with Apple. In practice waives the right to have an opinion about anything, he told DN.

Website Computerworld quoted the same time an anonymous source in the Norwegian retail environment that “it seems that they are actively engaged in the disclaimer.”

Tele 2 has changed its line

When the Swedish newspaper Dagens Industri last fall interviewed CEOs of Swedish telecommunications companies about Apple, selected marketing in Scandinavia for Tele 2, Thomas Ekman, a more diplomatic line than Granryd now taken: He realized then that Apple has lifted the industry, and that they “only protects the fruits of his pioneering work.”

Now the cup that is clean of the company’s top man Granryd – this despite the fact that the interim report for the first three months of Tele 2 showed that three of the four best-selling products in the company’s mobile sales department were iPhones.

Read more business news on E24

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