Tar Facebook to helpf nivå - Dagbladet.no

In January 2008 I gave a lecture to a business conference in Harstad. I spoke about social media and the emerging culture of sharing, and asked the audience if there were many who used Facebook. People looked a little uncertain at each other. Only a few managed carefully hand. It is quite true, it was in Harstad Tidende: “No more than a handful stretched his hand in the air.” (In the same newspaper it said also that this Omdahl thought Facebook was going to disappear again like most other online communities, but the slop, slop .)

Six years later, only people who live under a rock not on Facebook in our part of the world.

Each individual conscious web users who prefer to keep with others and possibly less privacy-related invasive network services. Worldwide, Facebook has 1.25 billion registered users. A comma twenty five miliarder . It’s madness.

Tomorrow, Tuesday, is ten years since Mark Zuckerberg launched The Facebook, a membership service for students at Harvard prestisjeunivesitetet. The story we know, but it’s easy to forget that most of the growth in both user base and the concept has come in recent years. Business people in Harstad was thus fairly representative.

day before the day gave the company itself and U.S. iTunes users an anniversary gift: The new app Paper, which I have already referred to as a central piece in Facebooks new and more aggressive efforts to compete with the established online media to become your preferred “newspaper.”

Paper is the first product from Facebook’s new Creative Labs environment, developed by, among others, Mike Matas, who has previously worked with the iPhone software, thermostat and smoke alarm product, Nest, and eBooks.

Paper is currently only available to customers with a U.S. iTunes account (which can relatively easily obtain you read the recipe here). You can then download the wallpaper for iOS here. We must assume that a version for Android phones and tablets are just around the corner.

Paper is designed from scratch as a more than adequate replacement for the current Facebook app. But it is a supplement and not an actual replacement. Facebook has not indicated that the old app to disappear anytime soon. Thus we see here a reinforced multi-app strategy from the community, with Messenger Paper.
Paper gives you all the known contents and the familiar tools did, but in a completely new visual costume, with navigation based on swiping rather than clicks. In addition to the “old” news flow are offered at a range of themed sections, with content curated by their own editors at Facebook. Images and text are given a more elegant and “designed” feel with extensive use of full-screen, more like in a magazine. Visually, it’s rather odd kent it all.

This is Facebook for extreme renovation.

purpose is obvious: to provide both content and you’re reading your own Updates a better look, a richer visual environment, with better navigation – so you’ll be spending even more time on face book. In addition, the app, which I mentioned in my comment Sunday, designed to show users more editorial content from other media.

It is here in earnest Facebook emerges as both a competitor and parasitic distribution platform for online newspapers and blogs.

The following are some first impressions after a few hours use tonight:

The first thing I think when I open the paper, is “Flipboard”. The similarity of this application that displays content from different sources choosing online a pearly interfaces where you swipe and scroll through the fabric is quite striking. Flipboard, with its more than 90 million users, has probably had better days.

Simply by using animations and a friendly female voice you will be guided through functionality, you realize how everything fits together. It does not take long for Paper seems like a very solid made product.

Swipe navigation works extremely well, with soft, quick response.

Latest post or article appears in the upper part of the screen, with automatic updating. You navigate horizontally nedereste half of the screen through status updates in your news stream or articles in one of the thematic sections, and sweeping up when you see a single update or article fulskjerm. You can also swipe through issues in fullscreen mode. As in the old Facebook app not supported width display.

Is there a news story, you are taken to the original case by touching it with your finger or swipe, which elegantly “folds” matter out.

Functionally article view just like in the regular Facebook app, where external content is displayed in Facebook’s own browser. The original ads feel also, a small consolation for sites that are concerned about the effect of being with and feed the voracious Facebook machinery.

This is the only advertising you see. Facebook has – so far – not succumbed to the temptation to fill the paper with advertisements or “sponsored content”. We’ll enjoy it while we can.

Want to post something yourself, you can swipe down from a section front and get the opportunity to create a new record. Likewise, you also get access to other settings. Want to share content others have posted or shared, give a click (no, it’s not quite click-free) in the small division arrow under a status update or article you to “repost” directly or edit first, then share.

We have an “loan” from Twitter there is.

Paper gives you the ability to store content for later reading using Instapaper or other products.

But then you start to look at the contents, and it is this that is the salient point: Gives Paper together with a better experience and a better, more informative and stronger reading experience? That a digital presentation look more beautiful out, is not the same as it works better. Many newspapers have created attractive iPad editions where you attempt to transfer qualities from papirmiedet to digitla platforms, with varying success.

There are weaknesses with the new model.

An obvious minus is that you have less transparent than when you scroll quickly through the news flow in the old app or the web version. In Paper given every update or article so much space that you do not get the same quick overview. Paper is more “newspaper” and smaller tools.

In return, you have to practice more than one news feed.

You have one of your friends’ status updates, and can also add their own “channels” of content from editorial media, curated by a small group of Facebook employees editors. The sections have names like “Headlines”, “Tech” and “Pop Life”, to name three I chose. You are not currently freely choose which content provider leads you will see, or create separate sections.

For although apparently Paper gives you greater freedom of choice, it is never clear who is in control.

thing updated.