newspaper Dagens Industri reported that Stina Honkamaa Bergfors is recruited to the board of the Dutch Ingka Holding, the parent company of the Swedish furniture giant Ikea.
Honkamaa Bergfors was until recently country manager for Google, where she also had a top position in Google-owned YouTube. She joined in the summer, to establish their own online enterprise United Screens.
- See also: New Ikea CEO: – I do not know everything, I can not know everything
Swedish industry media reported today that recruiting online entrepreneur is part of efforts to strengthen the furniture chain in the increasingly important segment online shopping.
– For us department remains our most important base, says chairman of Ingka Holding, Göran Grosskopf,
– But we see that e-commerce is taking speed very quickly. Just last year it has happened a lot, and we have to follow the trends and develop our viability, he said, according to DI.
protagonist says she looks forward to starting work in Ingka Holding.
– I look forward to working with Ikea. This is a fantastic deal for me, and the job is long term. Ikea is already strong in e-commerce, but I hope I can contribute my knowledge and experience in e-commerce.
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