Published: 2 January 2014 at. 9:42 – Updated: 2 January 2014 at. 10:49
Upcoming week’s announcements at CES – Consumer Electronics Show – Las Vegas more mobile content than ever. Mobile, not as in mobile phones, but as cars.
It has leaked out that Audi has married and selected Google Android over iOS. It does not like Apple, and the war is going.
of players who can establish as many alliances will gain an advantage on the road and that will have an impact beyond the tarmac too.
A few aces up its sleeve
As it looks at the start of this game, it would appear that Google has a few strong cards in your hand.
Firstly is the best map and it will be very important for automakers. Google is also known for his development of the self-driving car. This is one of the major trends in the automotive industry.
Not only the ultimate goal, which is that the car drives itself, but all the small steps that are necessary to realize the goal and that will make your car safer and more automated for each year that passes.
Maps and navigation are of course important in this development.
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Been going long
It’s nothing new that automakers have been represented at CES. For many years they have banging with news about how wonderful automotive electronics has become. In particular, Ford was active. But this year is different.
Now automakers though that is not sufficient hjemmesnekrete operating systems and software. Now allied themselves with the major. And they are Apple and Google.
Microsoft has understood this for many years and has had a focus on the automotive industry without enthusiasm has reached high. Now it’s different.
car needs apps, voice control and, not least, an operating system that can help it in the future where they can run alone without the help of humans.
Intense importunate
Behind the scenes is intense power struggle. Now they had to hijack automakers. This is uncharted territory that can provide license and advertising revenue for whoever gets their operating system into the vehicle electronics.
Automakers itself is hardly very happy development. This is something they would rather had control of himself, but what they do not have time for. It is very urgent to get ahead of your competition, or at least not be left behind.
Then ready preferable to separate unsure mastering cooking. Especially when the two giants already have so much to offer and that bilkundene know their products before.
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Apple pioneered
According to the Wall Street Journal, it was Apple who was the first of the two giants in the summer, when they succeed in getting BMW, Mercedes, GM and Honda onboard iOS captaincy.
– The car is about to become the ultimate mobile gadget. It seems both Apple and Google, and they work to group all their allies behind the inroads and getting its technology into vehicles, says Gartner analyst Thilo Koslowsky said.
He’s analysis company specializes in automotive electronics.
Audi will the rumor announcing a number of technology goals as well as the alliance with Google. They will demonstrate a car that can drive itself in certain situations.
Such technology can be offered in cars already about four to five years. Audi will also announce a partnership with the processor manufacturer Nvidia that will make it easy to run apps on Android, reports the WSJ.
Voice Recognition
A key feature of future smart cars is voice control. Here’s what Apple’s Siri against Google’s alternative. With such systems on board the driver will have to look at mobile phone to check email and messages. They can be read and replied to the speech synthesizer.
Navigation will also be much easier when you speak to it, and for that matter anything else you wonder, as the distance to Mars, or what is element number 90 and how large atomic weight it has.
See also:
4G will make your car into a wireless powerhouse
Nissan pretended Norwegian researchers extract data directly from the vehicle’s interior
To the examiners renew car
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