Norway has for years lost market share bacalao in Brazil. Just five or six years ago, the Norwegian actors virtually the entire market for itself, but competition from finished products from China and Portugal have become increasingly tough. These losses for the Norwegian salted fish in Brazil from 2011 to 2013 3-400 million. This is, however, both falling prices and increased competition.
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– Norwegian manufacturers and exporters of dried cod thinks market and consumers every day. But we are dependent on production costs can be kept to a level that makes our products also price ratio can compete in the market, says Arne lock in klipfish giant brothers inhibit AS Newspaper News Agency (ANB).
– This requires technological innovations, and it requires a framework which takes account of the desire to engage in further processing in Norway. To date, no industrialized production of dried cod one of the government’s priorities, he added.
Norwegian actors do not do much processing today and the entire Norwegian salted fish has for centuries enthroned at the top of the top quality. But it does therefore not against the new invasion of finished products.
- See also: Crisis for Norwegian dried cod in Brazil
lock states it is becoming more noticeable that it is fresh deliveries favored by the authorities.
– It is a typical example of the contradictions we find in the Norwegian fisheries policy today, said lock.
– If we are to make our mark on the world market, and survive as producers of this brand, we need to get a broader understanding that profitability is necessary, turn the lock fixed.
ANB get enlightened business and Fisheries Ministry of the Fisheries Elisabeth Aspaker (H) to look into the matter after Thursday’s Intergovernmental Conference. (ANB)
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