Thursday night U.S. time let the social network Twitter an application for listing. The company said it expects to raise $ 1 billion, or 6 billion of its stock debut.
experts believe the IPO will have a great impact on your experience. First and foremost, customers can expect the page will look more like Facebook, writes MarketWatch.
“We are investing now to improve our applications for smart phones, so we can better capitalize on our products,” wrote Twitter in a statement last night Norwegian time.
Analysts believe this will primarily involve more advertising on the social network. In other words, customers will see a trend similar to that Facebook had after they went public. Today servant Twitter much money on so-called “Promoted Tweets”, ie Twitter messages where companies pay to such lay out a campaign in the users feed. Users can expect to see more of this, according to analysts MarketWatch talked to.
“Since image and video ads, which take up a lot of attention and space, will be common, you can expect that your Twitter account will look more and more like your Facebook account,” says director Jason Keather in social media brokerage firm SocialFresh.com to Market Watch.
your User Information
“Twitter know what websites you have visited and what you talked about,” continues Keather.
He believes it is natural to expect that Twitter, like Facbook, will collect information about its users to customize various advertising campaigns both to specific users and to others, writes MarketWatch.
Facebook has previously been strongly kritsert for the use of customer information in this way, but has indicated that the company is entirely dependent on doing this to keep investors happy and earnings and stock price up. Facebook is now under investigation for the time of misusing private information in advertising campaigns.
Commercial focus
Another change experts predict is that Twitter, like its competitors will introduce commercial products, such as digital gifts. Daily deals like Amazon, or Grouponsatsningene is also an opportunity, writes MarketWatch.
This may not necessarily be bad for users. If Twitter introduces payment in line with what we have seen on Facebook, it will be easier and faster to shop online.
highest since Facebook
Twitter will be the largest IPO from Silicon Valley giant since Facebook went public. It is not yet confirmed the Twitter exchange will be listed on, but experts estimate that there will be NASDAQ, writes the BBC.
The application reveals that the social network now has 218 million users, which puts out about 500 million messages daily. The company reported a loss of $ 69 million during the current year’s first six months. Revenues for the company were at $ 254 million.
Earlier this summer bought Twitter video sharing service Vine, in response to the competitor Facebook bought photo sharing service Instagram.
| analysts believe will happen: |
(Source: Market Watch and BBC) |
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