105 seat belts were mounted on the seats in Lillestrøm cinema before the appearance of “Fast & Furious 6″.
Cinema Guests knew nothing about the stunt from the Government Vegsenen.
Was surprised
There were many who were very surprised during the movie. See hidden video from the cinema at the top.
NPRA says that there were many who got a little shock when they learned that it was installed hidden cameras in the theater.
– People thought it was hilarious. I think they got a little shock, there were many who wondered really what this was, says Nils Fredrik Lysebo, project manager for the seat belt campaign in the Norwegian Public Roads Administration.
Cinema stunt was part of efforts to create more awareness about the importance of using seat belts.
– We wanted to create awareness about the use of seat belts in a slightly different way. We see that we must use new channels to reach, he said.
One Case
project was a one-off event that they are not going to repeat at other theaters around the country.
– We think it’s fun to do new things to bring out the message of road safety, says Lysebo.
manager says that although many wear seat belts are 40 percent of those who die in car accidents are not wearing a belt.
– Seat belt may be the most effective tool for saving lives in traffic.
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