Norwegian Apple reseller has teased on the Apple - Aftenposten

According to several sources in the electronics industry arguing Apple and Apple House for sales of Apple products in Norway.

Retail Outlets Eplehuset and Humac are the two largest companies in Norway which is called Apple Premium Resellers, both in stores and online.

With such an exclusive agreement follows the strict requirements and benefits. Among the benefits are improved access to products by new launches, when there is often a greater demand than availability in the market.

Other companies that sell Apple products purchasing goods through distributors, but as to the other terms.

Now there may be conflict between Eplehuset and Apple. Aftenposten’s sources say that Apple’s deal with Eplehuset strictly limits what Eplehuset can do, and how Apple products can be sold.

a year ago launched the owners of Eplehuset a new brand and retail chain, wyfe, with similar structure.

It should not Apple have liked, and the American giant will now be in the process of balancing the distribution of Eplehuset. Apple will also be looking for a new partner.

wyfe stores not only creates headaches for Eplehuset because Apple does not like new initiative, but also because the stores are going badly. Of the three stores are one already been laid down, and another is about to close.

preferred dealer

Apple AS revenue in 2011 was 923 million, and had a profit of more than 35 million. Apple House main competitor Humac turnover of around 200 million. The chain has struggled with losses of more recent years.

CEO Tracey Reitan Eplehuset and wyfe says that Apple is aware that they have started wyfe.

– Has it soured the relationship between you?

– I have no comment on. We have a professional relationship.

– If the agreement you have with Apple so that you have little flexibility to decide how to sell products?

– We have a distribution agreement with Apple, selling products via Eplehuset.

– These products you receive via Eplehuset, you move them on to wyfe to sell them there?

– No, we are not allowed. Only Eplehuset who deal with Apple. The only Eplehuset and wyfe have in common is that they are shopping and have the same owner, said Reitan.

– How do you Apple products wyfe?

– We do not have a deal with Apple to sell Apple products, we can get through distributors, and there are two major distributors in Norway: Full Tec Data, said Reitan.

to close down shops

wyfe have had three shops in Bogstadsveien Oslo, at the mall Circus in Trondheim and Stream Large Centre. Now available on the Stream closed, and store in Bogstadsveien report a clearance sale in the shop windows.

– For us it was not a high power center a success. Our assessment is that it was very low traffic, and no basis for running the shop, says Reitan.

He will not say whether it is right that the store Bogstadsveien be laid down, despite the fact that it hangs posters with “clearance sale” in the window. Nor would he say if he is satisfied with the economic situation in wyfe.

– You’ll see when the annual accounts are, he says.

Brønnøysundregistrene is not submitted accounts for wyfe Norway for 2012 yet. The company, however, been dissolved last week. The company that owns wyfe Norway, wyfe, was the weekend before re-registered a new name: The outhouse AS.

Apple will not comment

Aftenposten has attempted to answer a number of questions from Apple. Among other things, what they have been doing to Eplehuset, and whether they are now looking for a new partner in Norway.

Communications Andrew Rødland in Apelandsneset Apple’s press officer in Norway. He says that the request is forwarded to the Apple internationally, writes in an SMS to Aftenposten that he has not received a reply.